Example 6

The above picture is the label from a Robinson's Fruit Shoot juice bottle. The product itself is aimed at children due to the bright and vibrant colour of the bottle and this is followed through by the the large text on the label and its colours. The text implies the drink is childish but also healthy and natural as t he green colour of the text is associated with nature. The subtlety of the green text may be aimed at parents to persuade them to buy the product. The lack of text with be appealing to children as they do not have a large amount to read. The front of the label is what will be displayed when the item is on a shelf so this is for the children, however on the back of the bottle, the bottle displays a greater quantity of words and information which is appropriate for parents and the older person. This therefore implies that perhaps a lesser quantity of text is more appropriate for a younger audience whereas a greater quantity of text is more appropriate for an older audience. 

The text achieves its purpose of persuasion with words such as 'low sugar' and 'fruit' being printed both boldly and concisely on the bottle which are both positives to the product, therefore enticing you not buying the product under the impression it may be good for you. 

If this label was not able to be printed by computer and was hand written, it certainly would be not be as good to look at and therefore would not hold your attention.