The above image is an advertisement poster for retirement homes for the over 50's. The intended audience for this poster, by the description is for the over 50's however it does seem strange that the typical retirement age is 65 plus, yet these homes are trying to appeal to those just scraping the 50 years old boundary. The text also seems to be fairly simple in terms of language used and even the layout and size of the text. It appears that the key purpose of the poster is to inform of the event and almost acts as a personal invite to those who read the poster as the text is very emotive and therefore personal. The use of colours is simple which has been done intentionally as the poster has been produced on the computer making the whole thing also look ver pay professional. The use of the able image to the edge of the middle of the page is optimistic as it makes the assumption everyone will like the look of the single design of home. The overall poster doesn't come across as particularly persuasive as the majority of text used is data regarding price and event days.
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