The above advertisement has been taken from a local newspaper and is advertising the open days at 'Clifton High'. The text as a whole is very minimal and the majority consists of a short anecdote from what appears to be a parent to a current student of the school. The use of 'ordinary' colours don't particularly make the poster stand out but does however convey a sense of reservation and high class that the school endeavours to achieve. The use of certain words not only persuades readers to attend the open day but also to view the school as a high class alternative to perhaps a 'typical' school. The words 'motivated' and 'inspired' are strong words with regards to the effect they have on students and with parents likely to want to ensure the best for their children then these certain words will ensure their children can aspire to be the best they can.
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