This advertising poster for Heinz Tomato Ketchup is intended to advertise the product in question but also to inform consumers of the products' existence and also to persuade those to purchase the product. This is achieved firstly by the clever graphic above which hints towards how natural the product as it is made up of an actual tomato. The only line of text present of the photo also acts as a strong reminder of how natural the product is as it reads "No one grows Ketchup like Heinz". The image appears to be the main focal point of the poster whilst also taking up the most room and the line of text underneath backs up the views gathered from the above image and reassures you of how natural the product really is.
The advertisement poster in general is not specifically aimed at a certain target audience as there are no features that are associated with a certain gender or age, however, the use of the word 'grow' and the image may not be entirely understood by a younger audience so will be best suited to older children and above. The short concise line of text is easy to read, if for example you were to pass it in the street and for a well recognised brand like Heinz with a well recognised product anything more would be unnecessary.
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