Categorising Texts - Cont'd

So, as the three texts have the purpose to advertise and inform with regards to events and competitions that are happening, there appears to be a very personal touch with them all. Therefore it does entice you a lot more and therefore want you to get involved with such competitions. If you are reading something that has a very personal touch, psychologically it makes the reader believe that they are possible the only ones that would enter and subsequently have a much greater chance of success with taking part. Despite there being other forms of persuasive techniques i.e rhetorical questions this does subtly act persuasively. 

Example 15

The above image is a advertising poster for a small Cornish music festival called 'Leopallooza'. The poster features brief information of when the event will take place but most importantly who will be making an appearance at the festival. The poster is intended for those interested in the type of music on offer and as there appears to be a little something for everyone and with the poster having no particular characteristics that would associate it with either gender of any particular age, the poster could be suited to many. The poster does act persuasively through the use of the acts on offer with big names in big fonts such as 'Bastille' and 'Jacob Banks'. The poster does not specifically suggest why one should attend the event but the mention of the headline acts would be the prime reason for one to attend. Each acts has been layer out neatly with a large bold font used so each one can be clearly read. The tag line for the event, and the short description is features at the bottom of the poster which appears to be an odd place for it to be situated as it can not be clearly seen and many may not even notice it there. 

Example 14

An article regarding how to deal with garden pests from the BBC Gardening website:

http://www.bbc.co.uk/gardening/advice/pests_and_diseases/identifier.shtml?garden_ants

The purpose of the above article is to inform and educate those who have a particular interest in gardening or those 

who simply have a problem with garden pests. The intended audience for the magazine article is those interested in 

gardening and with the use of language appears to be intended for those considered to be a 'more-mature' 

audience. There is also a large quantity of information and a large amount of detail and so the reader would have to 

be fairly knowledgable in the gardening front to completely understand the use of jargon in the article. The format 

of the information is simple and is mostly in one large block so does not look terribly enticing but does of course get 

across the necessary information. Only a single image is used as is positioned towards the top of the page 

suggesting the article is once again mostly appropriate for the more mature of person. The lack of colour overall 

throughout the article also conveys this thought. 

Example 13

    

The above advertisement has been taken from a local newspaper and is advertising the open days at 'Clifton High'. The text as a whole is very minimal and the majority consists of a short anecdote from what appears to be a parent to a current student of the school. The use of 'ordinary' colours don't particularly make the poster stand out but does however convey a sense of reservation and high class that the school endeavours to achieve. The use of certain words not only persuades readers to attend the open day but also to view the school as a high class alternative to perhaps a 'typical' school. The words 'motivated' and 'inspired' are strong words with regards to the effect they have on students and with parents likely to want to ensure the best for their children then these certain words will ensure their children can aspire to be the best they can.  

Example 12

The above image is an advertisement poster for retirement homes for the over 50's. The intended audience for this poster, by the description is for the over 50's however it does seem strange that the typical retirement age is 65 plus, yet these homes are trying to appeal to those just scraping the 50 years old boundary. The text also seems to be fairly simple in terms of language used and even the layout and size of the text. It appears that the key purpose of the poster is to inform of the event and almost acts as a personal invite to those who read the poster as the text is very emotive and therefore personal. The use of colours is simple which has been done intentionally as the poster has been produced on the computer making the whole thing also look ver pay professional. The use of the able image to the edge of the middle of the page is optimistic as it makes the assumption everyone will like the look of the single design of home. The overall poster doesn't come across as particularly persuasive as the majority of text used is data regarding price and event days.     

Example 11

A section of the school website entitled 'Why Choose Gordano?' informing parents (and prospective students) 

why gordano is the place for them. 

http://www.gordano.n-somerset.sch.uk/the-school/why-choose-gordano/

The article is primarily used to advertise the school to prospective parents and students whilst also informing them

of why Gordano School would be the place for them. 

Just from reading the first few lines of the article it is evident that although typically an article for prospective parents

and students would be aimed at both parents and students, the formal use of language is not entirely appropriate

to student due to students from year 7 upwards not knowing the definitions of words like 'industrious' not being

at the top of their vocabulary list. The phrase 'find avenues to personal success and self-esteem' is not necessarily

something that will inspire youthful minds. Therefore, the article as a whole may not entirely be fit for purpose and

so should be adapted to suit it's intended audience. The short paragraphs that are used also makes the information

 absorbed easily in short bursts will key bits standing out. This could lead to the text being remembered better than

 if the whole text was in one large block.