Example 8

This packaging is used to hold an item that is for the younger person and therefore is very lacking in text with there being no text to describe what the item is, with the picture being left to 'speak for itself'. 

The idea of the packing would be to advertise the product however there is no text to advertise the product so is completely dependent on the pictorial image and the power of the formerly well established brand, Lego. 

Example 7

This is a clear example of the way in which the English language is adapted for ease and convenience. For example, typically the assumption would be made that young people would have this conversation slang but it appears that as times go on it appears to be spreading with older generations in turn, turning to this convenient form of communication. Not only is it necessary with a character limit in text messages but with such busy lives being lead it is also necessary for points to be put across concisely and conveniently. The format of this form of communication is laid out in a way that it is easy to read. It also seems that in many circumstances people are adapting words to suit them to for example above 'prac' refers to practice. 

Example 6

The above picture is the label from a Robinson's Fruit Shoot juice bottle. The product itself is aimed at children due to the bright and vibrant colour of the bottle and this is followed through by the the large text on the label and its colours. The text implies the drink is childish but also healthy and natural as t he green colour of the text is associated with nature. The subtlety of the green text may be aimed at parents to persuade them to buy the product. The lack of text with be appealing to children as they do not have a large amount to read. The front of the label is what will be displayed when the item is on a shelf so this is for the children, however on the back of the bottle, the bottle displays a greater quantity of words and information which is appropriate for parents and the older person. This therefore implies that perhaps a lesser quantity of text is more appropriate for a younger audience whereas a greater quantity of text is more appropriate for an older audience. 

The text achieves its purpose of persuasion with words such as 'low sugar' and 'fruit' being printed both boldly and concisely on the bottle which are both positives to the product, therefore enticing you not buying the product under the impression it may be good for you. 

If this label was not able to be printed by computer and was hand written, it certainly would be not be as good to look at and therefore would not hold your attention. 

Example 5

 This advertising poster for Heinz Tomato Ketchup is intended to advertise the product in question but also to inform consumers of the products' existence and also to persuade those to purchase the product. This is achieved firstly by the clever graphic above which hints towards how natural the product as it is made up of an actual tomato. The only line of text present of the photo also acts as a strong reminder of how natural the product is as it reads "No one grows Ketchup like Heinz". The image appears to be the main focal point of the poster whilst also taking up the most room and the line of text underneath backs up the views gathered from the above image and reassures you of how natural the product really is. 

The advertisement poster in general is not specifically aimed at a certain target audience as there are no features that are associated with a certain gender or age, however, the use of the word 'grow' and the image may not be entirely understood by a younger audience so will be best suited to older children and above. The short concise line of text is easy to read, if for example you were to pass it in the street and for a well recognised brand like Heinz with a well recognised product anything more would be unnecessary. 

Example 4

A short transcript from Winston Churchill's speech 'Blood, Toil, Tears & Sweat' from May 13, 1940.

"You ask, what is our policy? I say it is to wage war by land, sea, and air. War with all our might and with all the strength God has given us, and to wage war against a monstrous tyranny never surpassed in the dark and lamentable catalogue of human crime. That is our policy.

You ask, what is our aim? I can answer in one word. It is victory. Victory at all costs - Victory in spite of all terrors - Victory, however long and hard the road may be, for without victory there is no survival.

Let that be realized. No survival for the British Empire, no survival for all that the British Empire has stood for, no survival for the urge, the impulse of the ages, that mankind shall move forward toward his goal.

I take up my task in buoyancy and hope. I feel sure that our cause will not be suffered to fail among men. I feel entitled at this juncture, at this time, to claim the aid of all and to say, "Come then, let us go forward together with our united strength."

As Churchill's first speech as Prime Minister at the House of Commons during the time of the Battle of France he performed this offering hope to those who needed it and reassuring doubts that he was the right man for the job. 

The target audience for this speech will primarily have been aimed at all who had an interest in the words of Churchill. Of course, this may have not been important to adults but may also have been listened to by children and you adults so it suited to then also, of both genders. 

This speech will have been used to subtly persuade the nation that Churchill himself with ensure all is fine and that people can lay there trust in him. The speech with have mostly been to inform the nation of what their prime minister is doing to ensure the best in such circumstances. 

This speech will also have been used to exert Churchill's authority as prime minister at the time which also works persuasively once again demonstrating how suitable he is for the job in hand. 

There a key aspects of the above speech that can be picked out. Firstly, repetition of the word 'Victory' works persuasively as it is a positive physiological reminder of what outcome should be expected and also gives the listener faith in Winston Churchill. 

Example 3

http://www.bbc.co.uk/news/magazine-23672538

^ An article from the Magazine section of the BBC's news website. This article explains some new plans for a bridge

across the Irish Sea, among others...

The audience for the above article would range in terms of gender and age would specifically be suited to and read

 by those who have a particular interest in infrastructure and architecture in both the UK and Ireland. A typical age for 

a reader of such article would be the more mature adult however it would  entirely depend upon the interest of the 

person. It also appears that the article itself Has also been written by someone with a keen interest in infrastructure 

at it seemed very biased towards the positives of these new plans and throughout appears to suggest that the new

 plans should be brought into place and that they are all very good ideas for the future. 

People who use of this article is to inform readers are upcoming plans to offer an opinion on them As this article is 

not news based offering both sides of the story like the BBC's other main news mediums it is simply there to inform 

about the positives of new plans that could come into play. As this article is also there to inform it appears there are 

a wide range of facts throughout the article. Allowing the reader to understand the full extent of the new plans. 

Images have been used after each plan has been explained to help the reader to see how the plans could look in 

the near future if everything went ahead. The use of the images after the text is a good way of summing everything 

up that had previously been mentioned on the paragraph above. 

The distinct use of facts throughout act as a persuasive technique as they persuade you that this is a good idea 

and that the plans are well thought through. The repetitive use of short sentences also concisely arranges all facts 

together. 

The producer of this text, clearly being someone who is interested in infrastructure himself, means that this offers 

a positive view on the upcoming plans and the good reasons for them. 

Example 2

The image above is an advertising poster for the upcoming movie 'Monsters University'. 

The general audience for the film is young children due to the array of colours used on the poster and of course the nature of the film. It is also a film for all the family and therefore it's appeal is also adults and they would be taking their children to see the film. Some humorous features like the main title "school never looked this scary" is something that younger children simply may not understand. The film and its poster also appeals to teenagers as they would have been young at the time of watching the previous instalment in the 'monsters' franchise and hopes that an opportunity for nostalgia will entice teenage viewers. The lack of text on the poster is also very clear however this simplicity means that it's easy to read for younger people but also is easy to understand when passing it in the street etc. 

The purposes of the poster are to inform people about the films existence and also to advertise the film. The poster may also be used persuasively as the bright colours may lead to some wanting be be part of the 'Monsters University' experience. 

The layout is simple yet effective with the main tag line of the film being in large, bold font at the very top of the poster therefore being the first thing that you look at. The use of the large image as the background of the poster takes up the whole of the poster space so you can therefore connect with familiar characters and without any text reading taking place, already make yourself aware of the film and many will be familiar with such characters. 

The short yet thought provoking sentence "School never looked this scary" is effective in the way that due to its lacking length it sticks in your mind and therefore is easily remembered. The slightly humorous nature to the short sentence also contributes towards it sticking in your mind.